Mariya Nurislamova is greatest generally known as the co-founder and CEO of Scentbird, the popular subscription service billed given that the “Netflix of perfume.” Through the years she has also released Deck of Scarlet, a immediate-to-buyer elegance model, and Drift, a scent-focused auto accent line.
Nonetheless, by evening she transforms right into a spiritual Trainer, intuitive, channel, artist, and author—roles reflected in her prolific YouTube channel “This can be Mariya,” that has amassed around 102,000 subscribers and attributes a lot more than one,two hundred films. Her spiritual messages Mix guided meditations, energy channeling, and cosmic philosophy, attracting a major and engaged audience.
Digital Presence & Information
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Centered on chakras, energy portals, therapeutic, and quantum manifestation.
Intuitive Q&A videos: Open, individual interactions in which she addresses viewers’ deepest inquiries.
Small-variety clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her believed ~three hundred,000 followers throughout platforms.
Her cross-platform achieve makes her a noteworthy voice in the trendy spirituality arena.
Entrepreneurial Journey
When her spiritual id thrives on the net, her founder persona is rooted in tangible small business achievements:
Scentbird (2014–current): A subscription model supplying around 800 fragrance choices to ~seven hundred,000 subscribers inside the U.S. and Canada, backed by YC and elevating more than $twenty five million in enterprise funding.
Deck of Scarlet: A splendor subscription palette released in 2018–19, collaborating with top rated influencers to supply curated makeup kits less than $30 each two months.
Drift: A seamless nod to her scent-obsessed branding, delivering fragrance methods to autos.
Her entrepreneurial rise has long been commonly included by business enterprise retailers like Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya professional what she describes being a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Shortly right after, she released her spirituality-targeted content across YouTube, Instagram, and TikTok.
Because then, her information has delved into:
Living in “the Matrix”, a simulated fact framework.
Therapeutic through Electrical power, like promises like self-healing cancer or AIDS and processing miscarriage to be a karmic selection.
Interstellar beings and ancestral karmic trauma—together with associations of black hair or crooked teeth with deeper spiritual this means.
These large-assertion beliefs inevitably collided with her community profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual written content began to conflict with her corporate impression. The Enterprise of Fashion noted on subscribers, influencers, and in many cases inside mirrored makes increasing alarms soon after finding statements about Hitler as being a Trainer of “3D Earth warfare,” denials of condition, and crystal divination—all under Mariya’s authentic name.
Noteworthy critics:
YouTuber Keya’s Globe and Zachary Michael said they’d now not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly termed out her pseudoscientific statements and questioned the quality of Scentbird’s service.
Regardless of the backlash, Mariya insists she keeps her identities unique and stands by her spiritual mission, unbowed by pressure to get rid of content material .
Strengths & Strategic Deserves
one. Authentic Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual educating is unusual amongst her friends. It offers:
An reliable private model that resonates with shoppers seeking deeper connections.
Diversified revenue streams across retreat gatherings ($one,111 to $a hundred twenty five,000) and personal channeling classes.
two. Scale & Impact
Company expansion: Scentbird experiences forty five–fifty% YoY expansion because 2022, profitability given that 2019, with annual revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners numerous 1000s of views for every movie, generating viral cultural presence.
3. Faithful Group
About 1,two hundred videos and constant uploads have constructed a cult-like following of seekers open up to her Vitality-based and mystical choices.
Emerging Challenges & Identification Worries
Brand name Reputation Possibility
Investors, personnel, and clients may perhaps perspective Mariya’s metaphysical promises as off-putting, most likely eroding brand have faith in.
Material Moderation & Legal responsibility
Daring statements in wellbeing and spirituality might invite social-platform warnings, regulatory scrutiny, or debates in excess of moral responsibility in influence.
Stakeholder Confusion
Even with her assurances, buyers continue being mostly unaware of her spiritual identification. Any perceived misalignment could strain stakeholder self confidence.
Path Ahead: Navigating Twin Tracks
Clearer Boundaries
Mariya could compartmentalize her spiritual and business enterprise worlds more successfully—sustaining spiritual content on different platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness factors into her brands (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her more ethereal written content with evidenced-primarily based steerage, she could develop her foundation although minimizing alienation.
Remaining Thoughts
Mariya Nurislamova stands in a exceptional intersection—in which undertaking‑quality entrepreneurship satisfies spiritual authority. She has constructed a scalable, profitable enterprise empire, while capturing the imaginations of digital-age spiritual seekers.
But this quite duality is her biggest asset and largest obstacle. The mystic and the CEO co-exist in one individual, generating friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will define her long term legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness motion?
Can these paths co-exist, or will a person eclipse the opposite?
This resonates like a cautionary tale in our age of founder transparency: When beliefs are public, ambition and authenticity stroll a wonderful line.
In a nutshell, Mariya Nurislamova is no normal CEO. She's a visionary entrepreneur, a channel for spiritual mariya nurislamova messages, plus a cultural figure navigating the messy overlap of business enterprise and belief. Her next moves may perhaps chart new territory—not only in fragrance, but in how business leaders form their identities in the digital spiritual age.